Our design team structure
Design philosophy & process
Buyer-Driven Development
Executing tech packs, style briefs, and visual directions directly from customers. Our designers offer creative input to enhance aesthetics and functionality.
In-House Seasonal Collections
Every year, we develop 8 curated fashion collections, featuring over 300 new styles per season, based on our own trend research and market insights. Our customer hit rate is approx. 60%—a testament to the quality and relevance of our design proposals.
Trend & market research initiatives
Monthly Design Trips to Europe
Our designers visit major fashion cities and retail streets across Europe to study live market trends, consumer behavior, and merchandising techniques.
Participation in Global Fashion Fairs
- Copenhagen Fashion Week
- Première Vision Paris
- Intertextile Shanghai
Accessories Research Tours
- Guangzhou, China – For trims, prints, and detail development
- India & Bangladesh – For embroidery, embellishment, and traditional craft inspiration
Trend Forecasting Tools
- WGSN Subscription – For color, silhouette, and fabric trend alignment
- Fashion Snoops (optional for future)
- CLO 3D for design visualization and digital prototyping
Graphic & surface design services
Our in-house graphic design team is an integral part of the fashion development process:
- Creates original print artworks, embroideries, and embellishment designs every season
- Collaborates with Chinese mills for strike-offs and AOP development
- Supports both in-house and buyer-requested designs
- Works hand-in-hand with 3D and fabric teams to ensure seamless design execution
Visual presentation & digital tools
To support product visualization and customer communication, we use:
- CLO 3D Sampling – Creating realistic virtual samples to reduce physical iterations
- Professional Photography – Dedicated team to shoot development samples
- Photo Editing – Clean, presentation-ready imagery for buyer decks
- PowerPoint Presentations – Style-wise collection decks sent to buyers
Sample development capacity
With a strong connection between design and production, we ensure:
- Daily capacity: 120 sample styles
- Per Collection: 300+ development samples created
- Speed: Fast turnaround with high-quality workmanship
Our streamlined workflow allows us to move quickly from idea to sample—without compromising on detail.
